Read my Blog! http://paulmcdevitt.wordpress.com
HereÕs some other stuff IÕve written:
Accomplished advertising account manager with over ten
years of agency experience focused almost exclusively on digital media. Proven
track record of managing multiple, simultaneous accounts representing an
extended array of industries in an extremely fast-paced environment.
Motivational team leader and project manager, maximizing return on projects
while nurturing career development of team members. Successfully identifies
new business opportunities and negotiates renewal of projects with existing
á Search Marketing
á Reputation Management
á SEO (Search Engine Optimization)
á Video Optimization
á Search Feeds/Paid Inclusion
á Shopping Engine Optimization
á Local Search Optimization
á Social Media Marketing
á Website Development
all aspects of search marketing campaigns including pitches, contract composition,
technical implementation, optimization, project management and communication
of results to clients.
n Facilitate development of all relevant site aspects to effectively optimize search capabilities including content review and creation, site architecture and site analytics to accurately track site traffic.
n Scope new business engagements to determine appropriate project type, strategic direction and cost.
n Effectively manage team workload to maximize time, skills and profitability.
n Clients include Shoebuy.com, SchwanÕs Home Service, Carnival Cruise Lines, Amway, Wyeth, AstraZeneca, Johnson & Johnson, DominoÕs Pizza, Choice Hotels International, Belk Department Stores, Amway.
implementation and management of over 30 simultaneous projects representing
over $1 million annually in billable revenue.
n Reviewed data and composed monthly traffic reports to effectively explain shifts in search traffic volume.
n Coordinated efforts with multiple points of contact, including other agencies, to integrate all marketing efforts on behalf of clients.
n Clients included Wyeth, AstraZeneca, Weight Watchers, Polo.
marketing objectives with clients to create effective advertising strategies.
n Met regularly with clients to discuss results and worked as a strategic partner to further enhance online presence of clients' brands.
n Coordinated development and production of brand websites.
n Clients included Schering-Plough Health Care Products, Schering-Plough Pharmaceuticals, Universal Home Video.
n Managed implementation of advertising campaigns, including media placement and spend, reviewed creative development, creative placement, collected data and reported results to internal management and clients.
n Submitted creative for regulatory approval and ensured creative met necessary requirements.
n Proofread and edited direct mail copy for legal compliance.
n Managed placement of print ads by assisting with design, confirming ad specs and maintaining an archive of periodicals featuring utilized ad space.
n Bachelor of Arts
n Major in Communications Studies; Minor in Marketing
Atlas Media Console, Omniture, WebTrends, Yahoo! Search
Submit Pro, Google Analytics, Wordtracker, MS Word, Excel, PowerPoint,