Paul McDevitt

mcdevitt_paul@hotmail.com

 

LinkedIn: http://www.linkedin.com/in/mcdevittpaul

Twitter: http://twitter.com/PaulMcDevitt

Facebook: http://www.facebook.com/people/Paul_McDevitt/640176590

Read my Blog! http://paulmcdevitt.wordpress.com

 

Heres some other stuff Ive written:

Free Links, Spam and the Reputation of SEO

Diggs Algorithm Explored – Its Not Just About Diggs

Digg Those Pictures

Digital Marketing Professional

Accomplished advertising account manager with over ten years of agency experience focused almost exclusively on digital media. Proven track record of managing multiple, simultaneous accounts representing an extended array of industries in an extremely fast-paced environment. Motivational team leader and project manager, maximizing return on projects while nurturing career development of team members. Successfully identifies new business opportunities and negotiates renewal of projects with existing clients.

Areas of Expertise


       Search Marketing

       Reputation Management

       SEO (Search Engine Optimization)

       Video Optimization

       Search Feeds/Paid Inclusion

       Shopping Engine Optimization

       Local Search Optimization

       Social Media Marketing

       Website Development


 

Industries Serviced


       Retail/eCommerce

       Pharmaceutical

       Biotechnology

       Travel

       Entertainment

       Banking/Finance


 

Experience

Razorfish - Senior Account Manager, Search Marketing                                                October 2004 to Present

n  Oversee all aspects of search marketing campaigns including pitches, contract composition, technical implementation, optimization, project management and communication of results to clients.

n  Facilitate development of all relevant site aspects to effectively optimize search capabilities including content review and creation, site architecture and site analytics to accurately track site traffic.

n  Scope new business engagements to determine appropriate project type, strategic direction and cost.

n  Effectively manage team workload to maximize time, skills and profitability.

n  Clients include Shoebuy.com, Schwans Home Service, Carnival Cruise Lines, Amway, Wyeth, AstraZeneca, Johnson & Johnson, Dominos Pizza, Choice Hotels International, Belk Department Stores, Amway.

Razorfish – Account Manager, Search Marketing                                              November 2003 – October 2004

n  Oversaw implementation and management of over 30 simultaneous projects representing over $1 million annually in billable revenue.

n  Reviewed data and composed monthly traffic reports to effectively explain shifts in search traffic volume.

n  Coordinated efforts with multiple points of contact, including other agencies, to integrate all marketing efforts on behalf of clients.

n  Clients included Wyeth, AstraZeneca, Weight Watchers, Polo.

 

Razorfish – Account Manager, Account Services                                           September 2000 – November 2003

n  Established marketing objectives with clients to create effective advertising strategies.

n  Met regularly with clients to discuss results and worked as a strategic partner to further enhance online presence of clients' brands.

n  Coordinated development and production of brand websites.

n  Clients included Schering-Plough Health Care Products, Schering-Plough Pharmaceuticals, Universal Home Video.

Razorfish – Assistant Account Manager, Account Services                                    March 2000 – September 2000

n  Managed implementation of advertising campaigns, including media placement and spend, reviewed creative development, creative placement, collected data and reported results to internal management and clients.

n  Submitted creative for regulatory approval and ensured creative met necessary requirements.

AI Advertising – Marketing Assistant, Copy Compliance Department             November 1998 – February 2000

n  Proofread and edited direct mail copy for legal compliance.

n  Managed placement of print ads by assisting with design, confirming ad specs and maintaining an archive of periodicals featuring utilized ad space.

Education

The College of New Jersey                                                                                                                        1998

n  Bachelor of Arts

n  Major in Communications Studies; Minor in Marketing

Skills

Atlas Media Console, Omniture, WebTrends, Yahoo! Search Submit Pro, Google Analytics, Wordtracker, MS Word, Excel, PowerPoint, Coremetrics, Salesforce.com